Home Work Charlotte Hub Campaign
Client
Charlotte Hub
Industry
Skincare & Cosmetics
Scope
Social Setup, Ad Strategy
Timeline
3 Weeks

Building a Fresh Digital Start for a Beauty Brand

From handcrafted soaps to digital visibility — crafting a social presence that turns attention into action.

Social Media Setup & Meta Ad Campaign
The Challenge

How do we start selling effectively online?

Charlotte Hub, a growing skincare and soap-making brand, was ready to take its products beyond word-of-mouth sales. They had great products and a passionate founder — but no social media presence, no campaign structure, and no system to reach their target audience effectively.

Challenge: How do we establish an authentic digital identity that attracts customers and builds trust fast? We needed to quickly create a professional social foundation and run initial campaigns that delivered immediate, measurable results.

Kreover's brief: design and execute a comprehensive social media setup, craft a brand messaging guide, and run a conversion-focused Meta campaign to secure the first wave of online customers.

Our Strategy

Turning Soap into a Scalable Brand

01

We started by building their social foundation — setting up professional pages, designing engaging visuals, and positioning their messaging around freshness, self-care, and handmade quality.

  • Social Media Setup: Structured and optimized their Meta business suite — including Facebook and Instagram page setup, profile optimization, and content system alignment.
  • Brand Messaging: Developed a warm, relatable tone centered around beauty, purity, and self-confidence to connect with their audience emotionally.
  • Ad Campaign Design: Created targeted Meta ad campaigns promoting product awareness and sales, focusing on visuals that highlight product texture, freshness, and results.
  • Audience Targeting: Implemented detailed interest-based targeting to reach soap and skincare enthusiasts, leading to consistent engagement and conversions.
  • Campaign Optimization: Monitored ad performance and refined creatives, copy, and audience segments to boost CTR and reduce cost per result.
Results & Insights

Key Performance Metrics

+430%

Page Growth in 3 Weeks

50+

Qualified Customer Inquiries

3.2%

Above Industry Average CTR

2.7x

Higher Engagement Rate

Our collaboration didn’t just bring Charlotte Hub online — it made them visible, desirable, and connected to their audience. Charlotte Hub’s transformation set the foundation for consistent online growth, positioning them as a rising player in the beauty and skincare market.

Client Feedback

What Charlotte Hub said

"

"Kreover made our brand come alive online. From our first ad campaign, we began receiving messages, inquiries, and recognition we never imagined possible."

CH
Mr Ibitoye
Business Owner

Ready to launch your beauty or lifestyle brand online?

Let’s create a social strategy that gets real engagement — and real results. If your goal is measurable impact over mere impressions, let's connect.