Home Work PEP Academy Bootcamp Campaign
Client
PEP Academy
Audience
Nigerian children (8–13)
Channel
Meta Ads (Facebook & Instagram)
Timeline
6 Weeks

Bootcamp Campaign — Turning holiday interest into ongoing tech learning

Marketing & Campaigns
The Challenge

What we were asked to solve

PEP Academy runs specific tech bootcamps for Nigerian kids aged 8–13. For this summer group, the goal was to quickly build a believable social media presence, reach parents actively looking for useful holiday programs, and convert this interest into paid sign-ups quickly.

Challenge: We had a short time, a set target audience (parents of kids 8–13), and needed to prove that ad clicks led directly to paid sign-ups, while also building trust for new social media pages.

Kreover's brief: design and run a simple, conversion-focused Meta campaign, set up and improve PEP Academy’s social channels, and create a follow-up plan that encourages continued learning and referrals after the bootcamp.

Our Strategy

Executing a Conversion-First Blueprint

Our Focused, Results-Driven Approach

  • Smart Targeting: We carefully target high-intent parents (ages 8–13 demographic) across Nigeria on Meta to reach the right audience for real results.
  • Ad Copywriting: We craft clear, value-filled ads that highlight future readiness and show parents why learning now matters—avoiding “wasted holidays” and inspiring action.
  • Conversion Optimization: We constantly test, retarget, and fine-tune our ads to turn more viewers into real sign-ups, making sure every click counts.
  • Follow-Up Funnel: We build a smooth follow-up system through WhatsApp to keep leads engaged, simplify payments, and confirm enrollments instantly.
  • Visual Storytelling: We use real, relatable visuals of children learning and enjoying tech to create trust and inspire parents to take the next step.
Results & Insights

Key Performance Metrics

210+

Leads Generated in 3 Weeks

5.8%

Click-Through Rate (CTR)

68%

Ad-to-Registration Conversion Rate

8.5x

Return on Ad Spend (ROAS)

After the bootcamp, PEP Academy saw increased parent satisfaction and organic growth through referrals. Many children requested to continue with further training — proving that the campaign didn’t just drive conversions but built lasting interest in tech education.

Client Feedback

What PEP Academy said

"

"Kreover helped us find the right parents quickly and built a campaign that converted real interest into enrolments. The social pages they set up gave us credibility, parents asked for more classes after the bootcamp, and referrals followed. The team's focus on outcomes made all the difference."

TO
Mr Tobi Olajide
CEO, PEP Academy

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